"If you hire people just because they can do a job, then they'll work for your money. But if you hire people who believe what you believe, then they'll work for you with blood, sweat, and tears." - Simon Sinek, Start With Why

Robert Bunnett

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Founder And Chief Strategist

Leading wide-gap wins and franchise upsets since 1995.

  • Furthering industry impact and deep learning through concurrently-deployed teams for 24 years
  • Incubating ideas with key executives into new business.
  • Recruited, hired, trained, deployed, mentored, learned from over 2,700 industry leaders
  • Resulting in deep insights into patterns, trends, influencing behaviors --- and a very big toolkit
  • LinkedIn

Our Titans


The Right Resources

At The Right Time For The Right Reasons

Your Titan(s) selected based on 3 decades of learning by deploying teams and individual contributors. In addition:

  • You are supported by a dedicated Atlas Client Account Executive
  • You are supported by our Operations Group and select SMEs.
Photo Credit Robert Bunnett

Advanced Bespoke Comprehensive

Our primary mission is to help our clients win each specific opportunity --- while helping people succeed, teams win, and companies grow!

While the causes of wins, losses, program overruns, and schedule delays are widely-known and after-the-fact data and analyses are publicly available - the fun is in creating surprises, innovations, helping incumbents break molds of their own making, helping under-dogs come from behind or seemingly out of nowhere to win, changing the face of industry, passionately influencing behaviors with informal authority, and the future!